Kona Earth
100% Kona Coffee

Predictions for 1 April 2014
1 April 2014


Before Last week's post was about my 2013 predictions for 2014.  This week I'm going to go over what I got right and what I got horribly wrong.  I'm also going to make predictions for 2015 but I'm going to seal those away until next year.

For me, the past 12 months have been dominated by Daylight Mind.  If you haven't heard, it's a coffee company that I co-founded with a couple partners.  The good news is that the company is alive and well.  If you're in town, stop in for a meal or maybe some fresh baked goods.  The view is spectacular, especially in the morning when the ocean is calm and the dolphins are out.

Roaster The bad news, for me at least, is that Daylight Mind has not been quite what I had hoped for.  The business has become primarily a restaurant which was never part of the original business plan.  So while the company has gone one way, I have gone my own separate way.

Daylight Mind was going to become the destination for Kona coffee.  Not only would we have the best coffee in town, with a fancy café and bakery to back it up, we'd also be one of the premier coffee roasters in town.  Leveraging off all the in-house expertise, we'd have a coffee school where tourists and professionals alike could learn all they ever wanted to know about coffee.  Of course with a coffee farmer on board, we'd have plenty of farm tours too.

As is often the case, one thing leads to another and plans change.  The building the new business went into is designed for a restaurant which is what Daylight Mind has become.  They still serve coffee, have a bakery and roast coffee.  There are still plans for a coffee school.  However, at least up to this point, the restaurant has been the primary focus.

There's nothing wrong with that.  I agree that the restaurant needs to be the cornerstone of that business and I wish them the best of luck.  I, however, know very little about restaurants and am not particularly interested in being the owner of a restaurant.  Therefore I have decided to stay focused on my primary business: Kona Earth coffee farm.

My predictions for Daylight Mind were partially correct and partially wrong.  That's better than my other predictions.  I either got everything wrong or didn't predict it at all.

Matt Matty

Eric and Casey returned to the island after I predicted that they were gone for good.  The timing on their coffee shop venture in New York turned out to be not quite right.  As soon as I heard the news I tried my best to lure them back to the Big Island to help with Daylight Mind.  Whether it was because of me or despite me, they did return and even became partners in Daylight Mind.  However they too have since decided to no longer be involved on a daily basis.  What are they doing now? Well, Eric has taken up surfing and seems to have a natural talent for it.  Neither one of them plans to leave the island any time soon.

Sarah While I am happy to have Eric and Casey back on the island, I'm sad that my good buddy Matt decided to leave.  He moved to Texas.  In his memory, I got a puppy and named her Matty.  Just like her namesake she is always happy, full of energy and ready to go to the beach.  Now if only I could get her to help with the farm work like Matt used to do.

Speaking of people that have left the island, the biggest change was our daughter Sarah who has gone off to college.  She's happy at Cottey College, a private two year school in Missouri.  I won't even try to predict where she'll end up after that.  Maybe next year I'll venture a guess.

It's amazing how different the house feels with Sarah gone.  Emily is still here and is in high school now.  Between the robotics club and the swim team, it feels like she's never home.  When she is home she's always busy with homework so the house feels amazingly quiet compared to just a year ago.

The farm is doing well.  The 2012/13 harvest was an extremely hectic harvest with tons of coffee that ripened all at once.  The 2013/14 harvest has been the opposite with very little coffee and a slow season.  The prices are staying at record high levels because nobody has any coffee to sell.  Luckily the 2014/15 harvest is looking healthy.  I just hope it arrives before we run out of coffee.

We no longer have plans to sell the farm, at least not any time soon.  Instead we have decided to stick around for awhile.  But I'm not going to discuss my predictions yet, that will have to wait until next year.

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