This Earth Day, Kona Earth Coffee is stepping up to support those impacted by Hawaii's devastating March 2026 Kona Low storms. The company is donating $1,000 to Kōkua for ʻOhana, a disaster relief initiative run by The Salvation Army Hawaiian & Pacific Islands Division.
The March 2026 Kona Low storms brought devastating impacts across Hawaii, leaving families displaced and communities in urgent need of support. Kōkua for ʻOhana raises funds to provide essential supplies, meals, and assistance to those affected by major storms, flooding, and other emergencies. Families have been displaced and communities are picking up the pieces.
Kōkua is a Hawaiian word meaning to help, assist, or support—embodying a deeper sense of community responsibility and cooperation. This donation reflects that spirit of aloha and shared responsibility.
Working in close partnership with local government agencies and other disaster relief organizations, Salvation Army will use this disaster-relief fund to help communities recover with compassion and coordination.
Giving Back Through Every Cup
This donation flows from Kona Earth's Care In Every Cup program, which dedicates a portion of every coffee sale to local nonprofits. Each quarter, the team selects an organization making a real difference in the community.
"The storms were devastating for so many families here," says owner Joanie Wynn. "When we decided where this quarter's donation should go, it felt clear—we needed to support those who lost everything."
Co-owner Steve Wynn reflects: "We were fortunate our farm, team, and families came through safely. But we watched neighbors and fellow coffee farmers struggle with serious damage. This donation is our way of standing with them."
Kona Earth owners Steve and Joanie Wynn understand the privilege of living and working in Hawaii and prioritize giving back. They created the Care In Every Cup program, donating a percentage of proceeds to nonprofit partners on the Big Island.
Growing Coffee, Protecting the Planet
True to Earth Day's spirit, Kona Earth pairs charitable action with environmental responsibility. On its 26-acre Holualoa farm, the company practices sustainable agriculture: capturing rainwater for irrigation and processing, composting harvest waste, and eliminating herbicides through natural weed management. These practices protect Hawaii's land while growing exceptional coffee—proof that business and environmental stewardship go hand in hand.