Small Business Saturday began in 2010 as a way to encourage shoppers to shop local, rather than hitting up the big-box stores or huge online retailers. The initiative was launched by American Express, and it's now an annual event – the Saturday after Thanksgiving, to be exact. The event has brought about consumer awareness of the importance of small businesses.
This year, it's more important than ever before for small businesses around the country to make a comeback. Between inflation and the after-effects of the pandemic, many small businesses are struggling to stay afloat. That's why, this Small Business Saturday, it's important to show your support and shop small.
Although it may seem easier at first to go straight to the "big guys", there are several distinct advantages to shopping small:
- You'll find unique and memorable items that will make your gifts stand out from the rest. Small business owners often handcraft their products or seek out the best local ingredients.
- You have the chance to connect with people who are passionate about their products and services. They care deeply about customer satisfaction and will go above and beyond to deliver great customer service. This adds a personalized element that isn't found with larger corporations.
- You are supporting entrepreneurs who are taking a chance and making a difference in the world. Small businesses employ more than half of Americans and work hard to create jobs and spur innovation.
Hawaii coffee company Kona Earth is a quintessential small business. A family-run Kona coffee farm on Hawaii's big island, it nurtures its single-estate 100% Kona coffee from crop to cup. Their premium Kona beans are micro-roasted on site and then shipped whole bean direct to consumers via their online store.
In addition to delicious Hawaiian Kona coffee, Kona Earth has a great selection of holiday gifts. Their “Gift of Aloha” sets are thoughtfully packaged and make a beautiful presentation.
In addition to specialty Kona coffee, these gourmet gift bundles also feature delicious dark chocolate, made with 75% Kona cacao from the farm. And with gifts starting at just $30, there’s something for everyone on your “nice” list.
Even better, husband and wife owners Steve and Joanie Wynn are committed to giving back. From Black Friday through December 22, Kona Earth will donate $1 from every gift purchase to their special give-back initiative, "Give a Gift, Save the Bay". Proceeds support Kahaluu Bay Education Center's Reef Teach program. So you can feel great knowing that your gift is giving back.
This year, make it a point to shop small. By supporting small businesses, you're helping to bolster the "mom and pop" shops that keep our economy humming.