As Kona coffee farmers, we are acutely aware of the interdependence of Hawai'i's ecosystems. From the health of our watershed to air quality and weather patterns, a healthy planet supports our work as farmers and directly contributes to the quality of our authentic, Hawaiian Kona coffee.
Care In Every Cup is Kona Earth's give-back program. A percentage of every purchase of our single-estate, 100% Kona coffee is donated to our non-profit partner, The Kohala Center.
Their Kahalu'u Bay Education Center (KBEC) was established in 2011 to promote reef-friendly practices to visitors in an effort to protect the bay’s fragile ecosystem and ensure the bay and park remain a clean, safe, and welcoming place for visitors and residents alike. Their volunteers remind visitors about reef-friendly practices and encourage the use of mineral sunscreen.
Their efforts are being rewarded. Recently, Kahalu'u Bay was named a Hope Spot by the non-profit Mission Blue foundation founded by Sylvia Earle. Hope Spots are special places that are scientifically identified as critical to the health of the ocean and championed by local conservationists. Check out this beautiful video:
KBEC also advocates for measures to protect Hawaii's reefs including Bill 167, which prohibits the sale of non-mineral sunscreen on the Big Island. A recent KBEC event celebrated the bill's passing by the Hawai'i County Council.
As Kona coffee farmers, we are acutely aware of the interdependence of Hawai'i's ecosystems. It is gratifying to support a local organization that understands the importance of supporting and advocating for these fragile systems.
In addition to monetary donations, we were honored to provide the KBEC volunteers with Kona Earth goodie bags at their recent celebration event.
Kona Earth owners Steve and Joanie feel privileged to live their dream, tending to their single-estate, 100% Kona coffee farm, and growing their online coffee business. Giving back is their way of showing appreciation for their good fortune and supporting the local community.
Kona Earth customers care too. They feel great knowing that their enjoyment of delicious, 100% Kona coffee contributes to the greater good - specifically to the ecosystems like coral reefs that make Hawaii so special. As the “Care In Every Cup” motto exclaims, Great Coffee for a Great Cause!