Care In Every Cup is Kona Earth's give-back program. A percentage of every purchase of our single-estate, 100% Kona coffee is donated to our non-profit partner, The Kohala Center.
Their Kahalu'u Bay Education Center (KBEC) was established in 2011 to promote reef-friendly practices to visitors in an effort to protect the bay’s fragile ecosystem and ensure the bay and park remain a clean, safe, and welcoming place for visitors and residents alike. Their volunteers remind visitors about reef-friendly practices and encourage the use of mineral sunscreen.
Their efforts are being rewarded. Recently, Kahalu'u Bay was named a Hope Spot by the non-profit Mission Blue foundation founded by Sylvia Earle. Hope Spots are special places that are scientifically identified as critical to the health of the ocean and championed by local conservationists. Check out this beautiful video:
KBEC also advocates for measures to protect Hawaii's reefs including Bill 167, which prohibits the sale of non-mineral sunscreen on the Big Island. A recent KBEC event celebrated the bill's passing by the Hawai'i County Council.
As Kona coffee farmers, we are acutely aware of the interdependence of Hawai'i's ecosystems. It is gratifying to support a local organization that understands the importance of supporting and advocating for these fragile systems.
In addition to monetary donations, we were honored to provide the KBEC volunteers with Kona Earth goodie bags at their recent celebration event.
Congratulations KBEC and keep up the important work!